Description
Dongfeng SHINE
SHINE Product Positioning
| Sport | comfortable | passionate new coupe |
SELF-SHINE
Dynamic cool design, surging driving and leading comfortable enjoyment bring extraordinary peak feeling to users
| Shine Styling | Shine Driving | Shine Feeling |
| Cool Styling, Trend Pacemaker | Surging Power, Passionate Driving | Class-leading, Peak-feeling |
| Track-class aerodynamic streamlined body design
Colorful e-sport double-surround cockpit design Cool stylish yellow-black interior |
CTCC champion chassis tuning
Mach Power 1.5T+6DCT golden power Mach Power 1.5L+6DCT efficient power |
ntegrated sport all-leather seats, two-color contrast design Class-leading 540 panoramic image + BSD/DOW/IDAS intelligent driver assist system |
TA Definition
| Challenge convention and mediocrity
Never set limits for future life Have initiative of self evolution |
| Never indulge in work
Enjoy life outside of work to the fullest Experience joy of comfortable life in progress |
| Conduct active explorations and brave attempts
Show off your unique taste Create a new world with independent thinking and infinite creativity |
TA is: self-breakthrough, aggressive, trend-setting–Trend Pacemaker
Product Pyramid
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